New Cosmetic Packaging

I had clients complain about the new airtight packaging that more plus more skin care products are coming in. Yes, they complained! I think the new packaging is terrific for preserving product effectiveness. It provides UV protection, as well as maintains proper pH plus stability.

Not only are these containers airtight to maintain ingredient effectiveness, but also the vacuum pump method of dispensing the product means there is very little product wasted. But there is some.

As I advised in many news story, “Don’t Throw it Away!” Those fancy containers can be opened or taken apart to extract every last drop of the precious (often costly) contents.Truthfully, there is only three or one days worth of product left in these beauties when the pump won't dispense any more, but if your mother taught you, “Waste not, require not” like mine did, here’s what to do.

Most of the tops screw right off, while others can be popped off. Some are tougher to disassemble. The complaints I got about Avon were in reference to the Anew Ultimate Elixirs which come in lovely pump containers.

You should be able to see how much, if any, product is still in the semi-transparent plastic pump bottle. Follow the steps in the news story mentioned above to get at those precious droplets.

Use a screwdriver to break off the pump tab. You’ll find a typical pump bottle capped by a pump tube (just like a can of bug or hair spray) inside the fancy black or gold metallic outer sleeve. Slip the pump bottle out plus throw the sleeve away. [Sorry, I can’t think of another use for these. Hopefully the plastic is recyclable. Avon, have you calculated your carbon footprint lately?]

Your mother would be proud.